(2021-05-13) Moore Lessons From Ikea

Jon Moore: Lessons from IKEA. In 1943, one of Sweden’s most famous sons, Ingvar Kamprad, founded IKEA under the mission statement “to create a better everyday life for the many people, by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”

Some 33 years later, after rapid and global success, Ingvar found time to distill his beliefs into an impressive reflection of entrepreneurial culture, in his short essay Testament of a Furniture Dealer.

When he says “expensive solutions to any kind of problems are usually the work of mediocrity,” he fires a warning shot, criticizing mediocre teams who rush mediocre solutions to market.

the fear of making mistakes is the root of bureaucracy and the enemy of development.

leadership and the need for active leaders to make the tough choices: “we can never do everything … all at the same time”.